There are 4 activation methods (Online, E-Mail, Fax and Phone). The main purpose of the activation is to activate the copy protection (bind the license to the hardware of the PC / Server) and delete the time limitation, which was set to evaluation purpose.
When using a network license, the activation can be done from any PC/Client (not from the server) and it has to be done only once for all PCs. The PC/Client retrieves the hardware data (installation codes) of the server.
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