The default number of default activations (NoOfAllowedEntryOccur) / Activation Keys (NoOfAllowedKeyOccur) for a specific project (ProjectID) is defined in the project.config. file
If you want to allow more activations for a specific Serial Number or Activation Key in advance (before handing out the key), you can add the activation info or key in the Administration / Setup Tab, Add a Key on the Activation Server. Specify in the Maximum Key / ID Usage field the number of activations you want to allow.
This option is not available when using the feature to transfer a license.
See also
Maximum Key / ID usage
Effective Key / ID usage